Cal Factor App Store
Built for iPhone · On the App Store

Snap your meal.
Get the macros.

Cal Factor reads a photo of what you're eating and returns calories, protein, carbs, and fat in seconds. No barcode scanning. No food database hunting. No spreadsheets.

Download on the
App Store
Free to start · iPhone only
Android coming later
~4s
photo → macros
Vision AI
frontier model
±12%
macro accuracy
Analyzing
Hot chili snack mix, 253 kcal
P 8g
C 10g
F 22g
The wedge

From plate to numbers.
One photo.

Three real screens. No mockups — this is exactly what you'll see when you point Cal Factor at a snack mix bag.

01 · Frame
Camera viewfinder framing a snack mix bag with the Log Food button
Point the camera.

Center your meal — packaged snack, restaurant plate, or something you made. No barcode lookup.

02 · Analyze
Camera screen with AI analysis grid overlay processing the photo
Vision AI reads it.

A frontier vision model identifies the food, estimates portion in grams, and returns calories + macros.

03 · Save
Meal analysis screen showing hot chili snack mix with 164 kcal and AI Verified badge
Confirm. Save.

Edit anything inline — name, ingredients, grams, meal type — then save. The whole loop takes a few seconds.

Result hot chili snack mix · 40g
164 kcal · edit inline before saving
What you actually get

The whole habit.
Not just the log.

01 · Scan

Point the camera. Skip the database.

Frontier vision AI identifies ingredients, estimates portions in grams, and returns calories and macros. Edit anything inline before saving.

  • Multi-ingredient plates
  • Manual gram adjust
  • Health score 1–10
  • Photo + notes saved
Meal detection result with ingredients and macros
02 · Plan

A whole day, generated to hit your numbers.

Tell Cal Factor your goal — breakfast, lunch, dinner, and snacks come back balanced to your calorie and protein targets. Cook one. Save the rest.

Breakfast
Greek yogurt parfait
340 kcal
Lunch
Chicken & rice bowl
612 kcal
Dinner
Miso salmon, greens
580 kcal
Snack
Cottage cheese, berries
220 kcal
03 · Insights

Patterns you'd never spot in a spreadsheet.

Daily AI insights based on your eating history. What you're under-eating, where the protein gaps are, what to cook next — plus smart nudges when intake slips behind.

Daily AI insights screen with generated meal suggestions
04 · Recipes

Generate it. Save it. Cook it again.

Ask for a high-protein dinner under 600 kcal and get a full recipe back — macros, prep time, ingredients, steps. Save it to your private library or share it to the public feed.

  • AI-generated from a prompt
  • Macros + prep + difficulty
  • Browse public library
  • Manual recipe entry
High-protein chicken bowl
540 kcal P 48g
Miso salmon, greens
580 kcal P 42g
Cottage cheese pancakes
320 kcal P 28g
05 · Micros

Beyond calories. Beyond macros.

Cal Factor surfaces the micronutrients other trackers bury — fiber, potassium, sodium and more, pulled straight from your logged ingredients.

Fiber
24g
of 30g
Potassium
2,840mg
of 3,500mg
Sodium
1,910mg
within range
Sugar
38g
added 12g
06 · Trends

A week. A month. A year.

Log your weight and the Progress tab stitches it together with your macros and calorie intake — weekly, monthly, yearly. Direction over noise.

Weight
−2.4 lb
Avg kcal
2,180
Avg protein
128g
Achievements unlock as streaks build.
Analytics screen showing weight and calorie trends
07 · Taste DNA

Every meal maps your food passport.

Log a dish and Cal Factor traces its origin — the cuisine, the country, the story behind each ingredient, from source to plate. Earn XP, climb levels, and watch your culinary map fill in.

  • Cuisines & continents explored
  • Ingredient origin facts
  • XP, levels & streaks
  • New-discovery rewards
Taste DNA food passport with cuisines explored and discoveries
08 · Community

Share the wins. Follow the cooks.

Post a meal to the community, claim your @username, follow friends, and cheer each other on. Save anyone's recipe to your library — every public post is photo-moderated first.

@maya
Lemon herb salmon bowl
24
@deva
Overnight oats, berries
18
@sam
Chicken katsu curry
31
09 · Make it yours

One app, every mood.

Light or dark, plus a wallpaper for every vibe. Cal Factor retints the whole interface to the look you pick — your dashboard, your colors.

Dusk
Aurora
Lava
Linen
Abyss
Amethyst
Terra
The loop

Three taps.
One logged meal.

01

Open camera. Point. Tap.

The shutter is the only button. No menus, no setup.

02

Confirm what's on the plate.

Cal Factor names every ingredient and estimates grams. Adjust anything that's off.

03

It's logged.

Calories, macros, photo, ingredients, and a health score — saved to today.

Pricing

Start free.
Go Pro when you're ready.

Free
$0 forever

Everything you need to start logging seriously.

  • 10 meal photo scans / day
  • 3 recipe generations / day
  • 5 recipe suggestions / day
  • 1 day-plan generation / day
  • 5 nutrition insights / day
  • Manual entry & ingredient editing
Download on the App Store
14-day free trial
Pro
$3.99 / month

or $25.99 / year — best value

For people who log every meal. Unlimited AI, deeper insights, and your full history.

  • Unlimited meal photo scans
  • Unlimited AI recipes & insights
  • Unlimited meal planning
  • Full history & deep-dive analytics
Start your free trial

Free limits reset on a rolling 24-hour window. Pro starts with a 14-day free trial, then $3.99/month or $25.99/year, billed through your Apple ID. Cancel anytime in your App Store settings.

FAQ

Honest
answers.

Anything missing? Tap the feedback button inside the app and tell us. We read every note.

Is my photo data private?

Yes. Photos live in your private Supabase storage. The AI runs server-side and is never used to train models. Delete your account in-app and every photo, meal, and recipe goes with it.

How accurate is the macro estimate?

Typically within 10–15% for plates where the ingredients are visible. Mixed dishes — stews, casseroles, sauces — are harder. You can tap any ingredient to adjust grams, and the macros recalculate.

Does it work offline?

Photo capture works offline. The AI analysis needs a connection. Meals you log while offline sync once you're back online.

Will it ever scan barcodes?

Barcode scanning and restaurant menu search are on the roadmap. We'll share timing as it firms up.

Why iPhone first?

We're polishing one platform before splitting our attention. Android is on our roadmap.

Is there a paid plan?

Free covers a generous daily allowance. Pro unlocks unlimited AI scans, recipes, insights, and planning, plus your full history and deep-dive analytics — $3.99/month or $25.99/year, starting with a 14-day free trial. Manage or cancel anytime in your App Store settings.